Pest Control Marketing: A Go-to Guide for Beginners

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Starting a pest control business in this fast-paced and highly competitive world economy is extremely daunting. However, the best way to cope with the demands is to take advantage of technology — here’s how.

Credit: CDC | Unsplash

Now that you have taken that first step in starting your pest control business, it’s time to sit down and build the greatest marketing strategy for your pest control company.

Today, the demand for pest control services continues to rise. However, your pest control business is not alone. You’re playing against thousands of competitors online. Seeing what you’re up against, you might be wondering: how can I get ahead when I’m only just starting? 

While it may look like an insurmountable task, know that all you need is the right mindset and the right set of tools. Whether you’re new to the pest control industry or a long-time pest control business owner who needs to refresh your knowledge on marketing strategies, you’re on the right page. 

Pest Control Marketing With SEO 

SEO (search engine optimization) does all the digging for websites to appear on top of search engine results (such as Google, Yahoo, Bing, YouTube, Ask, and DuckDuckGo) when a user enters keywords like “pest control Local SEO”. 

Overall, the main objective for every SEO company is to ensure your pest control business ranks higher on search engines. When this happens, your website traffic increases which means more visibility, conversions, and ultimately sales. 

As a beginner, the best way to keep up to speed with modern business trends is to prioritize using SEO marketing and other similar strategies. In the long run, you’ll be surprised by how much quality and quantity it offers to your pest control business. 

Credit: Clayton Robbins | Unsplash

Beginner’s Guide for Pest Control Marketing

Although there are tons of marketing strategies you can implement for your pest control services, this list of strategies will allow you to catapult your business to success: 

1. Start with a Website 

SEO remains the best pest control marketing strategy for a startup exterminator business. However, this will not be made possible if you don’t start with creating a website. 

Your website contains all the necessary information you want potential customers to find about your business. In short, your website is basically your salesperson. For your pest control website to successfully make a good impression on your visitors, it needs to look professional and trustworthy. A web design company in Hamilton suggests your website should be user-friendly. This means it can display relevant information about your services regardless of the type of device used. 

Personalizing your pest control website through photos is a good idea to improve connection with potential customers. 

2. Use SEO 

Now that you have established your website, let’s ramp up your SEO. Around 92% of online users only select Google’s first page, so your pest control website should show up here. Otherwise, you’re non-existent to any potential leads. 

Improve your local SEO strategies. Local SEO marketing your Google rankings in search engines by appearing on top in search results whenever users look for local services. For instance, when a user types the terms “spider control Orillia” or “pest control near me” in the search bar, your website will more likely show up. One of the first steps is to claim your Google My Business so you can appear behind the map. 

3. Leverage Ads 

Traditional advertising is not the trend anymore, online advertising is. Pay-per-click (PPC) ads require business owners to pay a certain amount every time users click on the ad. It helps increase your pest control website's visibility and track which ads perform well.

The easiest PPC tool to use is Google Adwords. 

4. Use Social Media Marketing

Social media is a powerful tool that enhances your digital marketing strategies and your online presence. With it, you can encourage engagement, learn what people think of your pest control business (via feedback and reviews), and amplify your content via sharing. Don’t underestimate social media, it’s the best platform to expand your reach. 

Credit: Rahul Chakraborty | Unsplash

5. Use Email Marketing

Increase your online exposure and generate hot leads by using email marketing. This marketing strategy allows you to grab the attention of clients in the sales funnel without having them make a purchase. 

A website pop-up asking for their emails is the key. From this, you can send in relevant information about your services. Make sure to send a link to your website. 

6. Generate Online Reviews

The last guide we have for you is to ensure you generate online reviews from your customers. Customers that leave positive reviews can significantly affect how your business stands in the market.

When users find great reviews on your website, it establishes trust, increases your conversion rates, and places you one step closer your goals.

Running a pest control business isn’t always seamless. Even if you know the basics, you need to understand it takes energy and time. It doesn’t matter where you are right now in terms of your pest control business marketing plans. Technology is evolving and your new pest control business needs to take advantage of what technology has to offer.

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